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Event Planning Resources

Guides & Worksheets

Free resources for new and seasoned event planners

The Complete Post-Mortem Checklist to Determine Event Success

The Complete Post-Mortem Checklist to Determine Event Success

Your event is over. Now how do you prove it was a success?

The Most Important Tools in Your Event Marketing Data Toolbox

The Most Important Tools in Your Event Marketing Data Toolbox

The definitive list of must-have event tech tools for marketers

Weighing the Pros and Cons of In-Person and Virtual Marketing Events in 2022

Weighing the Pros and Cons of In-Person and Virtual Marketing Events in 2022

Here, we’ll weigh out the pros and cons of both in-person and virtual marketing events to make it easier for your team to make the best choice as you head into 2022.

The Forrester Wave: B2B Marketing Events Management Solutions Report, Q1 2021

The Forrester Wave: B2B Marketing Events Management Solutions Report, Q1 2021

Circa is "a sleek platform for data-driven field and demand marketing teams" according to Forrester

Marketing Your Hybrid Event

Marketing Your Hybrid Event

A step-by-step guide to hybrid event promotion

Quick Start Guide to Hosting Your First In-person Marketing Event

Quick Start Guide to Hosting Your First In-person Marketing Event

Here is your quick-start guide to hosting an in-person marketing event!

Pre- and Post-Event Marketing Data Template

Pre- and Post-Event Marketing Data Template

Round up your event data for reporting

Presenting Event Marketing ROI to Executives

Presenting Event Marketing ROI to Executives

A step-by-step guide to get "Wow!" from your company's execs

How to Choose the Best Event Marketing Software for Your Field Marketing Team

How to Choose the Best Event Marketing Software for Your Field Marketing Team

Future proof your event marketing tech stack

5 Top Questions To Ask In Your Event Marketing Software Evaluation: RFP Template

5 Top Questions To Ask In Your Event Marketing Software Evaluation: RFP Template

An RFP, or Request for Proposals, is an information-gathering document that you can use as a first step in the softwar e search to help narrow down vendor offerings.

Everything You Need to Know to Host a Successful Virtual Marketing Event

Everything You Need to Know to Host a Successful Virtual Marketing Event

A step-by-step guide to planning, marketing, and executing your virtual events

Event Planning for Demand Generation and Field Marketing

Event Planning for Demand Generation and Field Marketing

Align your sales and marketing team with this checklist

Hosting Your First Hybrid Event?

Hosting Your First Hybrid Event?

Everything you need to know to make your first hybrid event a hit

Budgeting for Virtual Marketing Events

Budgeting for Virtual Marketing Events

Dollars and sense for your virtual events

2022 Event Marketing Planning Guide

2022 Event Marketing Planning Guide

Navigate continuing Covid impact on live events with this expert guide