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With a multitude of event tech tools and event formats, it can be very challenging to get a handle on your event marketing data and glean actionable insights from your events. Therefore, an event marketing data toolbox is critical for event marketers to scale and prepare for every marketing event they have planned.

This guide provides a comprehensive list of the data tools you need in your toolbox to span registrations, attendees, conversions, budgets, sales, ROI, and much more.