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As we all know, event marketing activities require substantial metrics and insights to determine whether an event was successful or not. Both virtual and in-person events require significant budget, planning, and resource allocations, which means they need the numbers to back up the investments.

This means that event marketers can spend a lot of time gathering data. But, the good news is you don’t have to start from scratch! A few consistent data considerations apply from event to event and a handful of others can be pulled in depending on the event in question. Use this data template to streamline your data gathering process.