For many event marketing executives, the end of 2021 is more than just the beginning of a new year. It heralds the return to normalcy that many event marketers have been craving for the past two years. With the world opening back up and as it becomes safer for people to meet in person again, in-person events are poised to come back with a vengeance in 2022.

Here, we’ll weigh out the pros and cons of both in-person and virtual marketing events to make it easier for your team to make the best choice as you head into 2022.