No matter what type of event you are hosting or what your goals are, conducting a post-mortem is critical to determine whether or not your event was truly successful. In an era of unprecedented change in the event marketing field, characterizing event success with vague metrics like number of conversations or number of attendees is simply not sufficient.

This checklist provides guardrails to ensure that you use objective measures to prove the success of your event and to calculate the ROI of your event. You will use this checklist to assess your goals, calculate the metrics, and tally the final results.