My cofounders and I started Circa in 2016, when it was called EventGeek. EventGeek was a project management tool for events, based on my experience working in the marketing department at other startups. We graduated the Y Combinator program in Summer, 2016.
In April 2020, we hosted Reboot 2020: Adapting your Events to the Coronavirus Challenge. We dashed together the virtual event as in-person events around the world began to postpone and cancel... and event planner layoffs began to hit. It was a tough moment for all of us, but the hope we found in our community inspired us to adapt.
In August 2020, we relaunched as Circa. We built integrations with Salesforce, Zoom, and other tools to enable marketers to better understand their customers through attendance data.
We also moved to Santa Fe, NM and got a hot air balloon.
A new turn
With the launch of Simple Circa in October 2023, we're again taking a data-driven approach. Our vision is to help event planners learn from their past events, so they can make their next event better.
Alex Patriquin, CEO, Circa