For most event marketers, the events themselves are the star of the show. Managing logistics and set-up, making connections with other professionals in the industry, and moving strategic marketing objectives forward are all part of what makes event marketing so exciting. Data gathering, on the other hand? Not quite as much fun.
As we all know, however, event marketing activities require substantial metrics and insights to show whether or not an event was a success or not. Both virtual and in-person events require significant budget considerations, planning, and resource allocations, which means they need to have the numbers to back up the investments.
Luckily, you don’t have to start from scratch every time. A few stalwart data considerations apply from event to event and a handful of others that can be pulled in depending on the event in question.
Here is your event marketing data template for both pre and post-event data gathering: Your Pre- & Post-Event Marketing Data Template