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Event Marketing

Four Metrics to Use When Determining Your Marketing Event Experience Score

Event Marketing

Four Metrics to Use When Determining Your Marketing Event Experience Score

Did you know that event marketing can also be ‘graded’ with a score?

In-Person Event Marketing: The 3 Metrics Every Executive Needs to Track

Event Marketing

In-Person Event Marketing: The 3 Metrics Every Executive Needs to Track

Every event marketing team worth their salt is chomping at the bit to get back out on the road and connect with customers, prospects, and partners in person.

Demand Generation Planning Strategy to Engage Customers, Prospects, and Partners

Event Marketing

Demand Generation Planning Strategy to Engage Customers, Prospects, and Partners

For too long, marketing events stood alone outside of a larger demand generation strategy for most marketing teams. It’s been challenging to translate big-picture event items into a cohesive marketing strategy – until now.

Your Pre- & Post-Event Marketing Data Template

Event Marketing

Your Pre- & Post-Event Marketing Data Template

Here is your event marketing data template for both pre and post-event data gathering

Everything You Need to Know about Hybrid Marketing Events

Event Marketing

Everything You Need to Know about Hybrid Marketing Events

Are hybrid marketing events right for your organization? What does it take to pull off a successful hybrid marketing event?

Is Your Event Marketing Planning Strategy ROI-Driven?

Event Marketing

Is Your Event Marketing Planning Strategy ROI-Driven?

When developing your next strategic event marketing plan, keep these questions in mind to make your plan the most ROI-driven yet.

The Most Important Tools in Your Event Marketing Data Toolbox

Event Marketing

The Most Important Tools in Your Event Marketing Data Toolbox

Here is a comprehensive checklist of data tools for your event marketing team's toolbox.

Is Your Sales Team Capitalizing on Event Marketing Data?

Event Marketing

Is Your Sales Team Capitalizing on Event Marketing Data?

Here are a few ways your sales team can capitalize on event marketing data.

How to Decide Which Marketing Events to Sponsor or Exhibit

Event Marketing

How to Decide Which Marketing Events to Sponsor or Exhibit

There is one big part of any marketing event that requires signifi can't planning and focus: budget.

Budgeting For Virtual Marketing Events: Your Checklist To Success

Event Marketing

Budgeting For Virtual Marketing Events: Your Checklist To Success

There is one big part of any marketing event that requires signifi can't planning and focus: budget.

Presenting Event Marketing ROI To Executives

Event Marketing

Presenting Event Marketing ROI To Executives

Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.

Determining What Total Event Value Means to Your Company: 5 Factors to Consider

Event Marketing

Determining What Total Event Value Means to Your Company: 5 Factors to Consider

As any event marketer can tell you, no two events are created equal.

6 Pre- & Post-Mortem Event Marketing Data Considerations

Event Marketing

6 Pre- & Post-Mortem Event Marketing Data Considerations

While event marketers have always been on the more creative, outgoing side, there is no doubt that data informs every single decision that is made.

In-Person and Virtual Marketing Events: What to Expect in 2021 And Beyond

Event Marketing

In-Person and Virtual Marketing Events: What to Expect in 2021 And Beyond

While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.

Conference booth activation strategies to increase event marketing ROI

Event Marketing

Conference booth activation strategies to increase event marketing ROI

Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?

How to evaluate conferences as a potential sponsor

Event Marketing

How to evaluate conferences as a potential sponsor

Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.

The best event marketing at Dreamforce 2017

Event Marketing

The best event marketing at Dreamforce 2017

Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.