As any event marketer will tell you, data is everything. Marketing events can require large budgets, and it's critical to have the numbers on hand to support these investments and prove value to your larger marketing team and executives.
While most marketing teams realize the need for detailed event ROI and data, it is often frustrating to glean this kind of information from event marketing activities. Without a clear understanding of how engagement translates into hard data for in-person and virtual events, measuring the ROI and success of an event can be more of a guessing game than anything else.
It's impossible – and improbable – to start from the beginning with every single event you host. But, with an event marketing data toolbox, your team can feel confident that every event you plan and execute will have a robust component of data and metrics that can help measure success. This ensures your team has the information needed to make more strategic planning decisions in the future.
Here is a comprehensive checklist of data tools for your event marketing team's toolbox: The Most Important Tools in Your Event Marketing Data Toolbox