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The 2021 Event Marketing Planning Guide – Idea to Execution to ROI

The 2021 Event Marketing Planning Guide – Idea to Execution to ROI

Alex Patriquin
Alex Patriquin
September 24, 2021

After what seems like forever, marketing events are back! 2021 isn’t the same marketing event landscape that we left over a year ago, however. While many are ready and willing to be back in crowded ballrooms or mingle at face-to-face networking events, there are new guidelines to consider when dealing with in-person events. In addition, the rise of virtual events over the past year has opened an entirely new world of hybrid and tech-first events for marketers. Simply put, it’s a whole new world out there.

 

If you’re like most marketers, you’re looking for new ways to come back with a bang. Why should attendees – some of whom may not have traveled for the past year or so – choose to come to your event? What’s the ‘big draw’ to get people there? How are you going to break through the noise and capture the market’s attention? How will you leverage the new technology and digital platforms that have cropped up over the past year?

 

The answer to all of these comes down to planning. Asking these big picture questions early on in your event planning process – then making strategic decisions to drive the proper outcomes – can help ensure your team gets back on that event horse without a hitch. Since planning is such a critical part of the marketing event process (especially this year), we’ve developed the ultimate event marketing planning guide for your team.


Download our guide: The 2022 Event Marketing Planning Guide – Idea to Execution to ROI

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