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Your Demand Generation and Field Marketing Event Planning Checklist

Your Demand Generation and Field Marketing Event Planning Checklist

Catherine Meng
Catherine Meng
October 19, 2021

When most marketers hear the term ‘demand generation’, the first thing that comes to mind is sales. How are our marketing campaigns and initiatives driving ‘demand’ for the product? How many leads are we driving for the sales team? Questions like this are not uncommon, but they often come with serious anxiety for event marketing teams. Traditionally, marketing events are notoriously difficult to connect to a more significant demand generation or overarching marketing strategy.

To this, we have to say welcome to the new age of event marketing! Modern event marketing strategy is focused on integrating marketing events into larger marketing team goals, including demand generation and field marketing efforts. Whether you’re looking for a new way to implement marketing events or want to make sure your demand generation, sales, and marketing efforts are aligned, this checklist can help you get there.

Download the checklist: Your Demand Generation and Field Marketing Event Planning Checklist

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