When it comes to making large-scale strategic decisions, the most high-performance teams won’t make any decisions without the correct data in their corner.
The new era of event marketing is here, and it’s all about technology.
Because field marketing is such an ever-changing (yes, the term ‘experiential’ may come to mind 😉) marketing discipline, it is hard to pin down how to plan out the perfect event.
Exhibiting at trade shows can be a "black box" for big budget dollars or the most effective channel in your company's marketing plan.
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.