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Event ROI

The Ultimate Guide to Event Marketing ROI – 6 Steps to Success

Event ROI

The Ultimate Guide to Event Marketing ROI – 6 Steps to Success

When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?

Our ROI from ExhibitorLive 2019

Event ROI

Our ROI from ExhibitorLive 2019

A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show

The hardest part of tracking event ROI? Data capture.

Event ROI

The hardest part of tracking event ROI? Data capture.

Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.

Back to the Basics of Event Marketing ROI: What Do Event Marketers Need to Know?

Event ROI

Back to the Basics of Event Marketing ROI: What Do Event Marketers Need to Know?

No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.

Are you measuring event ROI? You should be.

Event ROI

Are you measuring event ROI? You should be.

With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.

How Can Event Marketers Get Started with Tracking Event ROI?

Event ROI

How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.