When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.