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Event Metrics & Data

Should Your Marketing Team Use NPS to Measure Event Engagement?

Event Metrics & Data

Should Your Marketing Team Use NPS to Measure Event Engagement?

This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.

Yes, you can measure event ROI

Event Metrics & Data

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.

6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

Event Metrics & Data

6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

Event Metrics & Data

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.

To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

Event Metrics & Data

To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

Ahh, the age-old question plagued many an event marketer’s mind