This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Ahh, the age-old question plagued many an event marketer’s mind