Blog Topic
Event Metrics & Data
![Should Your Marketing Team Use NPS to Measure Event Engagement?](https://assets-global.website-files.com/65832987833248db7f8f22c4/65a8089db3a1d291c3253b3e_6512d4bdca21f834c6a99480_62cdacab56823cde411d1c0c_smallthumb_template.jpeg)
Event Metrics & Data
Should Your Marketing Team Use NPS to Measure Event Engagement?
This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
![Yes, you can measure event ROI](https://assets-global.website-files.com/65832987833248db7f8f22c4/65a808a3364a9e8e3f4e7c70_6512d4cc5130be7bf8907200_60ff35dceafeb71adacf3ec8_Untitled-1.jpeg)
Event Metrics & Data
Yes, you can measure event ROI
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
![6 Key Metrics Event Marketing Teams Need to Track for Virtual Events](https://assets-global.website-files.com/65832987833248db7f8f22c4/65a808926a7588374b6fae0e_6512d4a25130be7bf8904b4d_60f86f8a1126845ae3840482_Untitled-6.png)
Event Metrics & Data
6 Key Metrics Event Marketing Teams Need to Track for Virtual Events
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
![Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know](https://assets-global.website-files.com/65832987833248db7f8f22c4/65a8089372a9249a973b13fd_6512d4a2cbbac0232a1307d6_60f44cca5d007bbc5d28fbe7_60eb04423e7d332df0ecf498_ddadsasd.jpeg)
Event Metrics & Data
Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
![To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider](https://assets-global.website-files.com/65832987833248db7f8f22c4/65a808a2646541c1a9870fbc_6512d4cc0c0eb6724e207497_60f44cd847d0acd411d9de24_60eb0523369fa8b09c8657df_dfsdfs.jpeg)
Event Metrics & Data
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider
Ahh, the age-old question plagued many an event marketer’s mind