From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.