This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.

Did you know that event marketing can also be ‘graded’ with a score?

From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.

In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing

Here is a comprehensive checklist of data tools for your event marketing team's toolbox.

Here are a few ways your sales team can capitalize on event marketing data.

When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?

Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.

As any event marketer can tell you, no two events are created equal.

We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.

As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.

With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.

Ahh, the age-old question plagued many an event marketer’s mind

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.