Topic

Event Metrics & Data

Should Your Marketing Team Use NPS to Measure Event Engagement?

Should Your Marketing Team Use NPS to Measure Event Engagement?

This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
Should Your Marketing Team Use NPS to Measure Event Engagement?
Circa Staff
July 12, 2022
Four Metrics to Use When Determining Your Marketing Event Experience Score

Four Metrics to Use When Determining Your Marketing Event Experience Score

Did you know that event marketing can also be ‘graded’ with a score?
Four Metrics to Use When Determining Your Marketing Event Experience Score
Circa Staff
June 14, 2022
Hybrid Event Marketing: The 5 Metrics Every Executive Needs to Track

Hybrid Event Marketing: The 5 Metrics Every Executive Needs to Track

From determining whether or not a campaign was a success to reporting back to executive leadership on marketing strategy, it all comes down to the numbers.
Hybrid Event Marketing: The 5 Metrics Every Executive Needs to Track
Kathleen Reed
September 22, 2021
Managing Your Virtual Marketing Event:  Planning, Budgeting, and Analyzing

Managing Your Virtual Marketing Event: Planning, Budgeting, and Analyzing

In this guide to virtual marketing events, we'll discuss the building blocks of delivering successful virtual event marketing
Managing Your Virtual Marketing Event:  Planning, Budgeting, and Analyzing
Circa Staff
August 27, 2021
The Most Important Tools in Your Event Marketing Data Toolbox

The Most Important Tools in Your Event Marketing Data Toolbox

Here is a comprehensive checklist of data tools for your event marketing team's toolbox.
The Most Important Tools in Your Event Marketing Data Toolbox
Catherine Meng
August 25, 2021
Is Your Sales Team Capitalizing on Event Marketing Data?

Is Your Sales Team Capitalizing on Event Marketing Data?

Here are a few ways your sales team can capitalize on event marketing data.
Is Your Sales Team Capitalizing on Event Marketing Data?
Catherine Meng
August 16, 2021
The Ultimate Guide to Event Marketing ROI – 6 Steps to Success

The Ultimate Guide to Event Marketing ROI – 6 Steps to Success

When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
The Ultimate Guide to Event Marketing ROI – 6 Steps to Success
Jim Ekstrand
August 13, 2021
Presenting Event Marketing ROI To Executives

Presenting Event Marketing ROI To Executives

Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
Presenting Event Marketing ROI To Executives
Catherine Meng
August 10, 2021
Determining What Total Event Value Means to Your Company: 5 Factors to Consider

Determining What Total Event Value Means to Your Company: 5 Factors to Consider

As any event marketer can tell you, no two events are created equal.
Determining What Total Event Value Means to Your Company: 5 Factors to Consider
Alex Patriquin
August 9, 2021
7 Dreamforce Sponsors share their event strategy

7 Dreamforce Sponsors share their event strategy

We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
7 Dreamforce Sponsors share their event strategy
Alex Patriquin
July 26, 2021
Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
Yes, you can measure event ROI
Alex Patriquin
July 26, 2021
6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.
6 Key Metrics Event Marketing Teams Need to Track for Virtual Events
Catherine Meng
July 18, 2021
Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know
Kathleen Reed
July 18, 2021
Are you measuring event ROI? You should be.

Are you measuring event ROI? You should be.

With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Are you measuring event ROI? You should be.
Catherine Meng
July 18, 2021
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider

Ahh, the age-old question plagued many an event marketer’s mind
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider
Jim Ekstrand
July 18, 2021
How Can Event Marketers Get Started with Tracking Event ROI?

How Can Event Marketers Get Started with Tracking Event ROI?

Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
How Can Event Marketers Get Started with Tracking Event ROI?
Dan Heron
July 18, 2021